Journal of the Academy of Marketing Science. Single professional black professional black women single are becoming a separate and powerful segment in the total apparel market. This study explores whether or not there are significant social class differences in their apparel purchase behavior in regard to social classes. Apparel purchase behavior has been analyzed in terms of three-areas: In most cases, class differences were not found to be statistically significant with the exception of social influence.
It was found that social classes respond quite differently to social influences in their clothing selection. Unable to display preview. Download preview PDF. Skip to main professional black women single.
Advertisement Hide. Social lrofessional differences in the apparel purchase behavior of single, professional professional black women single women. Authors Authors and affiliations A. This process is experimental and the keywords may be updated as the learning algorithm improves.
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